BOWS SOCCER
professional football coaching for boys & girls
PROJECT Overview
We’ve worked with Bows Soccer from the start – creating their original logo and identity, and supporting them ever since with campaign materials, kit designs, and promotional content across print and digital.
As the brand has grown, we’ve kept their visuals consistent, adaptable and aligned – from seasonal camps to new initiatives within the wider Bows offering.
Our Approach
Over more than a decade, our role has been to keep the brand fresh and functional – whatever the season, format or message.
Foundational Branding
Designed the original logo, colour palette and visual identity system to support long-term growth.
Campaign & Promo Design
Created print and digital materials to promote ongoing programmes, camps, and events.
Seasonal Variants & Sub-Campaigns
Developed new campaign designs under the Bows umbrella – ensuring consistency while giving each offer a clear identity.
Kit & Merchandise Branding
Applied the brand to teamwear, signage, and promotional products.
Ongoing Creative Support
Continue to deliver updated visuals and fresh campaigns as the brand continues evolve.
Deliverables
- Logo design & brand identity
- Print materials (flyers, brochures, posters)
- Digital assets (social graphics)
- Seasonal campaign designs
- Kit, signage & merchandise artwork
- Ongoing creative updates
Results & Outcomes
Bows now has a trusted, recognisable brand that’s adaptable across everything they do – from pitch-side posters to online enrolments. The identity has grown with them, helping build loyalty, recognition and long-term value.
We’ve been working with Lime Edge since the very beginning of our business over ten years ago, and they’ve been a key part of our journey ever since.
Whatever we need — whether it’s design concepts, leaflets, banners or promotional material — they’re always ready to help. Creative, reliable and full of smart ideas, the team brings clarity, consistency and care to every project. They always go the extra mile to make sure everything is just right.
Professional, friendly and genuinely invested in our success, Lime Edge has become an invaluable creative partner. We wouldn’t go anywhere else for design and marketing support, and we couldn’t recommend them more highly.
Ben Bowditch
Company Director of Bows Soccer
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