MINI BALLERS
Creating a playful, scalable identity for a growing sports brand
PROJECT Overview
Mini Ballers approached us to help shape a bold, energetic brand identity and digital platform that could scale as the business expanded – including use within future franchise locations.
The aim was to create a cohesive visual identity and an engaging, parent-friendly website with a built-in online shop – setting the foundation for long-term growth and brand consistency.
Our Approach
We supported the project from initial concept through to delivery, developing a design system that would work flexibly across digital, merchandise, and franchise use.
Research & Strategy
Explored youth sports brand trends and mapped out visual traits that balanced fun, energy, and professionalism.
Concept Design
Created logo options, brand elements, and early visuals for the website and shop experience.
Platform Development
Built a WooCommerce-powered online shop integrated with Stripe — ready to scale with more products in future phases.
Kit & Merchandise Design
Created custom designs for the children’s kits, extending the brand identity through apparel and physical touchpoints.
Franchise-Ready Toolkit
Delivered a full brand toolkit and visual guide designed for use across multiple locations and future marketing campaigns.
Ongoing Support
We continue to support hosting and security as the brand grows.
Deliverables
- Logo design & brand identity
- Website (design & build)
- WooCommerce website & Stripe integration
- Visual toolkit for franchise rollout
- Custom kit & apparel design
- Style guide (typography, colours, icons)
- Web hosting & Security management
Results & Outcomes
Mini Ballers now has a confident, cohesive brand system – supported by a scalable digital platform and merchandise line. Early feedback has been overwhelmingly positive, with the kits helping to boost brand recognition on and off the pitch.
We’re incredibly grateful for everything Lime Edge has done for our business. The team has a real talent for listening, understanding our vision, and elevating it beyond what we imagined. Every idea or brief we’ve shared has come back sharper, smarter, and better resolved.
Their professionalism, creativity, and dedication are second to none. Lime Edge approaches each project with care and pride – as if they were part of our team – and always deliver with calm, clarity, and genuine enthusiasm.
It’s been a pleasure collaborating with them over the years. The support, creativity, and attention to detail have made a huge difference to our business, and we wouldn’t hesitate to recommend Lime Edge to anyone looking to grow their brand.
Jennifer Bowditch
Company Director of Mini Ballers
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Whether you’re starting fresh or scaling up, we’re here to shape the strategy, design, and delivery.
